Privacy Policy
Sterling Results (“we”, “our”, “us”) is committed to protecting your privacy and ensuring that your personal data is handled in accordance with the General Data Protection Regulation (GDPR).
This Privacy Policy explains what data we collect, how we use it, and your rights.
1. Information We Collect
We may collect and process the following types of personal data:
Contact details (name, email address, phone number, business name, website) when you complete forms on our website, download a guide, or contact us.
Marketing preferences when you subscribe to our mailing list.
Client information if you engage us to provide marketing services (this may include business details, account access for ads, or analytics).
Technical data (IP address, browser type, cookies, usage data) when you use our website.
We do not collect sensitive data (such as race, religion, health information, etc.).
2. How We Use Your Data
We process personal data for the following purposes:
To respond to enquiries and provide our services.
To send marketing emails when you opt in (you can unsubscribe at any time).
To improve our website and advertising performance through analytics.
To comply with legal obligations (e.g. record keeping, invoices).
We will not use your data for any purpose other than the ones listed above.
3. Legal Basis for Processing
We rely on the following lawful bases under GDPR:
Consent – when you sign up for our email list or request a free resource.
Contract – when we provide marketing services to you.
Legitimate interests – for website analytics, retargeting ads, and business development.
Legal obligation – where required by law (e.g. tax records).
4. How We Share Your Data
We do not sell your data. We may share it with:
Service providers (e.g. email marketing platforms, hosting, analytics, ad platforms) only to the extent necessary to run our business.
Legal or regulatory bodies if required by law.
All third-party providers we use are GDPR-compliant and process data on our behalf.
5. International Data Transfers
Some service providers may be based outside the UK/EEA. Where data is transferred, we ensure appropriate safeguards (e.g. Standard Contractual Clauses) are in place to protect your data.
6. Data Retention
Marketing data: kept until you unsubscribe.
Client data: retained for as long as you are a client and for up to 6 years after for legal/record-keeping purposes.
Website analytics/cookies: kept in line with standard tool settings (usually 14–26 months).
7. Your Rights Under GDPR
You have the right to:
Access the personal data we hold about you.
Request correction or deletion of your data.
Withdraw consent (for marketing emails).
Restrict or object to processing.
Data portability (receive your data in a machine-readable format).
Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your rights are being infringed.
8. Cookies
Our website uses cookies for essential functionality, analytics, and advertising (including retargeting). You can manage or disable cookies in your browser settings.
9. Contact Us
If you have questions about this policy or wish to exercise your rights, contact us at:
Sterling Results
📧 shane@getsterlingresults.com
📍 Chelmsford, UK